It’s going to be important to get your audience talking about your products and sharing your content to their social media feeds. In the initial stages of your business - you want to worry less about making sales and more about building a social media presence online. This means creating interesting social media content and delivering it to your selected niche through Facebook ads and posts. When it comes to building a kitchen brand online - your social media success will be dependent on your ability to connect with audiences of a particular niche and deliver them something that they can’t get from major kitchen supplies stores. ![]() Generally people purchasing kitchen supplies are doing so after they’ve moved out of their parents house - so unless there’s a specific younger niche you’re going after (for example - college students) it’s best to stick with a social media platform like Facebook. When selling kitchen supplies - it’s best to use a social media platform with a lot of users and a slightly old-leaning audience. Using social media to build a kitchen supply brand Since you can keep drop-shipping costs low with something like kitchen supplies, this puts you at an advantage over larger stores if you go after a more niche audience that’s less willing to spend in high-end retail stores. You can purchase bowls, utensils, tableware, cutting boards and more at reduced costs from drop-shipping companies like AliExpress. Drop-shipping costs are generally very low with kitchen supplies. Larger kitchen supply stores tend to be after the same demographic older customers with more disposable income. Sure, the kitchen supplies industry has some big players like William-Sonoma, Pier 1, and Bed Bath & Beyond - but don’t be intimidated. Competition is high in this industry - but luckily that gives an adantage to smaller businesses that can sucessfully target niche audiences. The kitchen and cookware industry has seen an uptick in the last five years with a 2.6% increase in annual growth and more that $15 billion in revenue. Why start selling kitchen supplies online? In this guide, we’ll go over everything from finding a wholesale site to drop-ship your inventory to marketing your products on social media - everything you need to start a business from the comfort of your home. Drop-shipping kitchen supplies is an easy, low-cost, low-risk business idea. With so much competition online in any industry, sometimes it seems like the risks involved make success impossible - but this couldn’t be further from the truth. Starting your own business can be daunting. ![]() How to Start a Kitchen Supplies business online
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